Some raw thoughts on the state of ad creative right now...

A collation of random thoughts I've had whilst scrolling through accounts recently

How to Become a Better Prompter

A collection of slides from an internal prompting presentation I gave...

What actually are AI Agents?

What's the real difference between AI agents and automations for creative teams?

An insanely underrated AI tool creative strategists should be using

I’ve tested 50+ AI tools - this is one of the best...

7 Facebook Advertising Lessons I Learned from Barry Hott

7 advertising lessons most marketers learn too late

5 (actually useful) AI Tools to make better ads

I've tried hundreds of AI tools. Use these 5 to make more winning ads faster...

How to make static ads with ChatGPT 4o (plus some freebies!)

I analyzed 100 winning ads...here’s what I found

5 key findings that will change how you approach creative in 2025

7 Rules for High Converting Static Ads

How to make statics ads that convert (even at the top of funnel)

The Secret Behind a $50m ECommerce Empire

The story of an ECommerce founder that 5x'd in just 18 months...

Our Best Performing BFCM Ad in 2023

This week I'm analyzing an ad that spent over $300k over the holidays last year...

The Best Ad Creatives to Run Over BFCM

See the ads that are most successful over the holidays...