What’s ACTUALLY working in ad accounts right now

I analyzed 40+ ad accounts and this is what I found...

How I Use ChatGPT Image Generation in June 2025

The GPT-4o image gen playbook I wish I had 2 months ago

Some raw thoughts on the state of ad creative right now...

A collation of random thoughts I've had whilst scrolling through accounts recently

How to Become a Better Prompter

A collection of slides from an internal prompting presentation I gave...

What actually are AI Agents?

What's the real difference between AI agents and automations for creative teams?

An insanely underrated AI tool creative strategists should be using

I’ve tested 50+ AI tools - this is one of the best...

7 Facebook Advertising Lessons I Learned from Barry Hott

7 advertising lessons most marketers learn too late

5 (actually useful) AI Tools to make better ads

I've tried hundreds of AI tools. Use these 5 to make more winning ads faster...

How to make static ads with ChatGPT 4o (plus some freebies!)

I analyzed 100 winning ads...here’s what I found

5 key findings that will change how you approach creative in 2025

7 Rules for High Converting Static Ads

How to make statics ads that convert (even at the top of funnel)

The Secret Behind a $50m ECommerce Empire

The story of an ECommerce founder that 5x'd in just 18 months...