This is hands down the best ad inspo in 2025

Hey guys,

So many marketers spend hours writing "authentic" UGC scripts when TikTok Shop creators are literally showing you the exact blueprint for converting content every single day.

All UGC is just paid advertisers trying to replicate what's on the organic feed. But the same marketers that "don't have time" to spend 2 hours a week scrolling through TikTok are instead spending their time copying their competitors who are copying their competitors. And all of them are producing the same fake looking UGC that was popular in 2023.

Meanwhile, TikTok Shop creators need to make content that is relevant today. It's literally how they get paid. They've mastered the art of storytelling, getting your attention immediately, and selling without making you feel sold.

So today, I want to break down exactly why these creators are so important to study - and how you can use their techniques to make ads that actually convert.

But first, here’s what’s I’ve come across in AI this week:

• PJ Ace shared how his team created a rap battle ad for Popeyes in just 3 days using Veo - this was really cool lol

• My friend Spencer Pawliw shared a detailed process for using Claude to create winning static ad headlines by feeding it AdSpy data and customer research (pretty much aligned with our process in the AI Creative Strategist Blueprint course)

• Shane Heath showed how he created a professional-looking ad in ~2 hours for $100 using Eleven Labs for VO, VEO3 for clips, and DaVinci for editing - something that would have cost six figures a year ago

Why You Should Be Studying TikTok Shop Creators

TikTok Shop creators are great to learn from because they have to make content that converts TODAY. It's literally how they get paid.

They can't rely on brand awareness or vanity metrics. They need to convert viewers into buyers and they do that by getting attention immediately.

They've perfected the art of storytelling through thousands of reps. And if you incorporate just 10% of what they do, you'll be ahead of 95% of your competition.

Here’s an example (this is actually one of my favorite TTS videos of all time)

If you want your ads to actually convert right now, stop reading this email and go and watch the top 10 TikTok Shop creators in your niche. Here's what to pay attention to:

• How they get your attention - What's their opening line? How do they use the first 3 seconds?

• Their transition to the product - When do they introduce it? How do they make it feel natural?

• Tone and phrases - What language actually resonates with your audience right now?

• Visual elements - How are they using lighting, props, and backgrounds to enhance their story?

You'll pick up more game studying this than anything your competitors are doing.

Here’s another one I came across that I like…

Follow Comedians

I’ve actually found studying comedians to be equally insightful. They just have the ability to (for lack of a better term) yap.

Daniela Mora is a great example of this.

She puts on a masterclass in storytelling with videos about her life and relationships. Every one of her stories feels incredibly organic and engaging, despite the fact that there's often nothing happening besides her talking to the camera.

This is the exact type of authenticity we're trying to replicate in our ads.

I've learned a lot about storytelling from comedians. We actually hire them sometimes to make ads for us, even if they have no UGC experience. They know how to build tension, create payoffs, and make every word count.

Your Action Plan

If you want to start making UGC that converts in 2025, here's what you need to do:

• Spend 2 hours this week scrolling TikTok Shop in your niche

• Save the top 10 creators who are actually selling products similar to yours

• Study their patterns - hooks, transitions, lighting, props, tone

• Document what works - create a swipe file of techniques, not just scripts

• Test these patterns with your own products and messaging

Stop copying your competitors and go straight to the source. Learn from the people who've actually cracked the code on authentic, converting content.

Enjoyed this email? Forward it to a friend who’d find it valuable!

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See you next week,

Alex

P.S. If you're spending $100k+ monthly on paid social and want help implementing systems like these, my team at Adcrate is accepting applications to work with us. Check out our case studies at adcrate.co.