How Alex Hormozi made my team more productive

Hello from Toronto! 🇨🇦

If you haven’t heard much from me this week, it’s because I’ve been on set at an Adcrate Creator House :)

We’ve got 8 top creators shooting for Adcrate brands and have shot some KILLER ads this week in time for Q4 (will be sharing some on X over the course of the next few weeks).

Anyway, this week I want to go off script a little and talk about something not ads related.

Last year, I specifically remember watching this video by Alex Hormozi where he went over his productivity system. Since implementing it at Adcrate, it has undeniably made our team more happy, less distracted and more productive.

So today, I’m going to share some things I’ve learned abut productivity and efficiency in teams having built and maintained a remote team of 35+ people across 3 different continents.

But first, here's what I've come across in AI this week:

• Shopify announced that you will soon be able to buy through ChatGPT. This is HUGE for ECom brands!

• Claude released their latest model Claude Sonnet 4.5. My early testing of it has been positive so far.

• Claude is now available in Slack allowing you to chat in channels, DMs or threads

WOW, what a busy week :)

How Alex Hormozi made my team more productive

These are the key changes we made after learning from Alex…

Moving all calls to 2 afternoons a week

We keep mornings clear every day (non-negotiable) and restrict calls to Monday and Wednesday afternoons only. Tuesday, Thursday and Friday are kept completely clear for deep work.

Calls can still be set up ad hoc on these days, but generally only urgent ones. And if they are, back them in starting at the end of the day to give you as much undistracted time as possible.

The result? Everyone gets 3.5 full days of deep work time every week. No context switching. No "quick 15-minute calls" that turn into hour-long discussions.

Time blocking

Everyone on the team is encouraged to time block in their calendar to complete their priority tasks. This is usually in the mornings. Afternoons are more flexible to allow time to deal with messages, notifications etc.

We encourage people to update their status on Slack (click profile icon in the bottom left) to show the team that they’re in deep work and that they shouldn’t expect an immediate response.

💡 Pro tip: The Undistracted Chrome extension is pretty useful for blocking social media/specific distracting sites

Focus on being effective, not efficient

I constantly reaffirm to the team that I would way rather they spend 4 hours working on the right thing than 10 hours working on the wrong thing.

Redefining productivity like this encourages people to be intentional about their work and work on meaningful tasks that move the company forward.

The ONE Thing is a great book on this that I have ordered for multiple team members. I’d also recommend Deep Work, Atomic Habits and Getting Things Done.

Create a culture that people actually want to be apart of

Arguably the most important point here.

People are productive when they are motivated. And they are motivated when they are bought into the overall mission of the company and it’s culture, that is driven by you, the leader.

It’s not easy to foster this remotely, but here are a few things we’ve implemented that you can steal:

Lastly, if I can share one more tweet, here’s one that went viral from Cody at JRB recently and I really like it - because it’s so true.

You can do all of the things above, but if there isn’t any urgency applied, it will slow down your business and kill your team’s productivity.

Announcements:

• We’re hiring for a Creative Strategist at Adcrate. If you want to join one of the fastest growing creative teams in the space, click here to find out more and apply. And if you’ve applied but haven’t yet heard back, we’re still working through some of the applications so stay tuned!

Also, if anyone’s at Smart Marketer Live in Denver on Monday and Tuesday next week, come and hit me up. I’ll be speaking on Monday at 4pm. Would love to meet some of y’all!

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See you next week,

Alex

P.S. If you're spending $100k+ monthly on paid social and want help implementing AI systems like these, my team at Adcrate is accepting applications to work with us. Check out our case studies at adcrate.co.