How to turn one Claude chat into 40 static ads

Hey guys,

A couple of months ago, I made a YouTube video about my process for creating static ads with Nano Banana 2.

I got a lot of great feedback on it, and it's one of my most viewed YouTube videos in the history of the channel.

Today I'm going to be showing that process for how we use Higgsfield to generate static images at scale for our clients using Nano Banana 2 (and now GPT image 2).

So, let’s get into it…

But first, here's what I've found interesting this week:

• Barry Hott shared a great take on why you shouldn't focus too much on any individual metrics in the ad account

• Nick Shackelford broke down why scaling kills more CPG brands than failing does

• Parker can now sort by impressions!

Here’s my favourite ad that I’ve seen this week:

AI animations paired with AI songs are one of the most lethal combinations for top-performing ads right now. I've seen this work across ad accounts numerous industries. The best part is you can take your top-performing UGC scripts, drop them into Claude, have it rewrite them as song lyrics, and run those through Suno. Five minutes later you've got a song you can ship. Highly recommend trying it if you haven't already.

How to create unlimited image ads with Nano Banana 2/GPT Image 2

Here's exactly how this works:

TLDR:

1. Open a chat in Claude and enter the Master Brand Research Prompt

2. Download product images

3. Enter the Claude Follow-up Prompt and Template Prompts into Claude to generate the and attach the product images

4. Pick the templates you want to generate and enter them into Higgsfield

I also want to give a shout out to Will Sartorius. He made the original Claude prompt, master brand research prompt and follow-up prompt. I just developed this into our own playbook with a swipe file of our own ads.

Step 1: Generate your brand DNA document

I created a Nano Banana 2 prompt document that will include everything you're going to need to create ads with this model.

First, we want to generate a comprehensive brand DNA document that Claude can use to create specific prompts for the image ads you’re going to make.

Start by opening a new Claude chat and dropping in the master brand research prompt (listed inside the prompt doc).

You only need to adjust two things in this prompt:

• Brand name

• Brand URL

That's literally it. Claude handles the rest, analyzing your brand and creating the context it needs for ad generation.

Step 2: Create brand-specific prompts

Once Claude generates your brand DNA doc, input the Claude follow-up prompt:

You only need to change three things in the follow-up prompt:

1. Add your product images, you can paste these from the website (1-3 images work fine).

2. Brand name

3. Your template prompts. I’ve added 40 different static ad types to the Nano Banana 2 prompt doc based on winning ads from my swipe file. These templates work for any brand because they're standardised formats that Higgsfield can run easily.

Step 3: Generate your ads in Higgsfield/Nano Banana 2

Use the 40 statics in the Nano Banana 2 prompt doc as your starting point.

Then, take Claude's generated prompts and run them through Nano Banana 2 in Higgsfield or connect the Higgsfield MCP to create all your ads inside of your claude chat.

Sometimes the copy in the Claude prompts isn't that great as we've not given it any context, so you can easily hook this up to one of your other Claude projects so it writes copy in your tone.

For the Aloha protein bars for example, here’s are a few ads I made:

All of these ads were pretty much ready to go straight into the ad account.

Once you have your workflow down using this system, you could get a VA to generate all the prompts in claude and queue them in Higgsfield, or build this system out in Claude code like this guy did.

What blows my mind is how fast this stuff is moving. A few months ago, creating ads like this required designers, copywriters, and significant time investment. Now you can generate professional-quality static ads in minutes with almost zero manual work and with the right creative thinking baked in upfront.

Announcements

At Adcrate, we are currently hiring for a Creative Strategist! If you want to join one of the fastest growing creative teams in the space, click on the titles to find out more and apply.

By the way, if you want more content and breakdowns like this on how to make better ads, go subscribe to my Youtube channel here.

Enjoyed this email? Forward it to a friend who'd find it valuable!

Miss an issue? Catch up on past editions here.

And if someone forwarded this to you, here's a link to signup. I send tips on how to make more winning ads straight to your inbox every week!

See you next week,

Alex

P.S. If you're spending $100k+ monthly on paid social and want help implementing ugly ad strategies like these, my team at Adcrate is accepting applications to work with us. Check out our case studies at adcrate.co.